BTS Gwanghwamun Comeback Show Boosts Foreign Tourist Stays and Spending

Foreign fans visiting Seoul for the recent BTS comeback performance exhibited significantly higher economic engagement than the average international traveler.

Key Facts

• BTS held the "BTS Comeback Live: Arirang" performance at Gwanghwamun Square, Seoul, on March 21, 2026.
• Attendees stayed an average of 8.7 days, which is 2.6 days longer (1.4 times) than the 6.1-day average recorded for foreign tourists in early 2024.
• Fans spent an average of 3.53 million won ($2,715 USD) per person, representing an increase of 1.08 million won ($830 USD) over the general tourist average of 2.45 million won (~$1,885 USD).

Key Terms

• Gwanghwamun Square: A public open space in Jongno-gu, Seoul, and the venue for the BTS event.
• BTS Comeback Live: Arirang: The title of the live performance held on March 21.

Key Quote

BTS is presenting the 'BTS Comeback Live: Arirang' performance to commemorate their comeback at Gwanghwamun Square in Jongno-gu, Seoul on the 21st. — Joint Press Photo Corps