BewhY Shuts Down Music Label Dejavu Group: “I Failed”

Dejavu Group to Close After Nine Years

Rapper BewhY has announced the closure of his independent label, Dejavu Group, citing management failures and strained professional relationships. Founded in 2017, the organization will cease operations as BewhY steps away to take responsibility for the label's trajectory.

Key Facts

• BewhY announced the closure via social media on May 1, 2026.
• The artist admitted his business management, human relationships, and faith diverged from his original vision.
• BewhY characterized his past decisions as "foolish and wrong," accepting full responsibility for the shutdown.
• The decision concludes a nine-year run for Dejavu Group and a decade-long period of specific industry activity.
• The rapper stated he is relinquishing past obsessions after recognizing his personal professional capacity.

Key Terms

• Dejavu Group: An independent hip-hop label established by BewhY in 2017.
• BewhY: Lee Byung-yoon, a prominent South Korean rapper and producer known for his technical skill.

Key Quote

"Business, human relationships, and even my inner faith flowed so differently from the direction I had envisioned... I had to face that my choices were foolish and wrong, and I was afraid that the name 'failure' would follow me, but now I will face it. I failed." — BewhY

Next

• BewhY will formally conclude all active label operations following the announcement.
• The artist intends to manage all consequences resulting from the label's dissolution.