BTS member Jungkook is the cover star for the June issue of Harper’s Bazaar Korea, collaborating with Swiss watchmaker Hublot. The photoshoot features the global brand ambassador across six covers that explore an eccentric and artistic persona.
Key Facts
- Harper’s Bazaar Korea released six cover images on May 11, 2026, for the upcoming June issue.
- The concept, "Uncommon Everyday Life," portrays a quirky star in unusual domestic settings.
- As a global brand ambassador for Hublot, Jungkook modeled the brand’s luxury watch collection.
- Jungkook expressed a kinship with Hublot’s vision, stating he favors raw emotion over logic.
- The artist described the session as a fun memory with an enjoyable atmosphere, noting he often finds pictorial shoots difficult.
Key Terms
- Hublot: A Swiss luxury watchmaker known for its "Art of Fusion" philosophy.
- Global Brand Ambassador: A representative appointed to promote a brand internationally through campaigns and appearances.
Key Quote
"I like everything about the atmosphere, the time, and the speed of the shoot. I usually find pictorial shoots a bit difficult and they don't seem to get easier, but the shoot with <Bazaar> remains a fun memory."
— Jungkook
Next
- The June issue of Harper's Bazaar Korea will feature the full pictorial and interview.
- Harper's Bazaar will release digital photos and videos on its official website and Instagram.