NewJeans 'OMG' Performance MV First to Reach 200M Views

NewJeans has set a new personal milestone as the performance version music video for their hit single “OMG” surpassed 200 million views on YouTube on December 29 at approximately 6:29 PM KST. This achievement marks the first time any NewJeans music video has reached the 200 million view threshold, solidifying the group’s growing global digital footprint just a year after the song’s release.

Released in January 2023 when NewJeans was only six months into their debut, “OMG” immediately took the world by storm, blending hip-hop R&B with UK garage and trap rhythms. The track became a breakout moment for the group, earning spots on year-end lists from major outlets and driving NewJeans toward four total music videos with over 100 million views. The “OMG” performance version itself reached 100 million views in a record 130 days — shaving 125 days off the pace set by “Hype Boy,” the group’s previous fastest to that mark.

For fans and industry watchers, this milestone confirms that NewJeans’ early momentum has translated into sustained streaming power. “OMG” has been played over 570 million times cumulatively on Spotify, charted for 51 weeks on the Billboard Global (excl. US) chart, and landed on the US Billboard Hot 100 for six weeks peaking at No. 74. The accomplishment underscores the group’s ability to maintain long-tail engagement well past a song’s release cycle, a signal of deepening fan loyalty and expanding global reach.

Key Facts

• The “OMG” performance version music video hit 200 million views on December 29, 2023, at approximately 6:29 PM KST.
• This is NewJeans’ first music video ever to reach 200 million views.
• The song entered the US Billboard Hot 100 and charted for 51 weeks on the Billboard Global (excl. US) chart.
• On Spotify, “OMG” has been played over 570 million times cumulatively.
• NewJeans currently holds four music videos with over 100 million views: “OMG,” “Hype Boy,” “Super Shy,” and “Ditto” performance videos.

Key Terms

• Performance version music video: A music video that focuses on choreography and stage performance rather than a narrative storyline; these are commonly released by K-pop groups alongside or after the official MV.

Key Quote

“The irresistible single (‘OMG’) has greatly fueled NewJeans’ rapid march toward world conquest.” — Consequence of Sound USA

Next

• The remaining “OMG” performance video momentum could push toward 300 million views in 2024, given that the group’s YouTube catalog continues growing steadily.
• As NewJeans approaches two years since debut, industry watchers will track whether future releases can accelerate past the 200 million view milestone even faster.