I.O.I Jeon Somi and Kim Doyeon Kiss Scene in 'Suddenly' MV Teaser

I.O.I has sparked significant online discussion following the release of a provocative music video teaser for "Suddenly," the title track of their upcoming 10th-anniversary mini-album. The teaser features an intense kiss between members Jeon Somi and Kim Doyeon, a creative choice that has divided public opinion.

Key Facts

• On May 6, I.O.I released a 16-second music video teaser for "Suddenly," the lead single from their 3rd mini-album, "I.O.I : LOOP."
• The footage shows Jeon Somi pinning Kim Doyeon against a wall for an intense kiss, after which Kim Doyeon collapses in surprise as Jeon Somi exits.
• Kim Doyeon suggested the kiss scene; the original storyboard featured her being slapped on the cheek.
• Filming required multiple takes to capture the "quite deep" kiss; both idols reportedly remained professional and bold throughout.
• Fan reactions are mixed: some praise the bold concept as fitting for the title "Suddenly," while others expressed dissatisfaction with the physical intimacy between members.

Key Terms

• I.O.I : LOOP: I.O.I’s 3rd mini-album, released to commemorate the group's 10th anniversary.
• Suddenly: The album's title track, featuring a bold visual concept.

Key Quote

Originally, it was a scene where I was supposed to be slapped on the cheek, but I suggested changing it to a kiss. — Kim Doyeon

Next

• The full music video for "Suddenly" and the mini-album "I.O.I : LOOP" will be released following the teaser rollout.
• The group will proceed with 10th-anniversary comeback promotions.