ILLIT Shares Natural ‘GRWM’ Concept Photos for Upcoming Album ‘MAMIHLAPINATAPAI’

ILLIT has released "GRWM" version concept photos and films for their upcoming mini-album, MAMIHLAPINATAPAI. Released April 7 on official social media, the visuals feature members in intimate, personal settings, emphasizing a natural aesthetic.

Key Facts

• The "GRWM" concept corresponds to the b-side track "GRWM (Get Ready With Me)."
• Promotions incorporate modern beauty trends, including "Gua Sha Ceramic Object" merchandise.
• Previous promotional content included the "PAW PAW" version, featuring animals resembling members Yunah, Minju, Moka, Wonhee, and Iroha.
• The album title MAMIHLAPINATAPAI holds a Guinness World Record for its complex meaning.

Key Terms

• MAMIHLAPINATAPAI: A Yaghan term describing a silent look between two people who both hope the other will volunteer for a necessary but undesirable task.
• GRWM: "Get Ready With Me," a digital content format showcasing daily preparation routines.

Key Quote

"It is formatted to follow ILLIT as they prepare for the start of their day, capturing comfortable and natural moments in personal spaces rather than on a glamorous stage." — BNT뉴스

Next

• ILLIT will release "FREE RIDER" version concept photos on April 14.