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ILLIT Releases 'It's Me' Music Video for 4th Mini Album 'MAMIHLAPINATAPAI'
2 hours ago•Michael Choi
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ILLIT has released the music video for their new title track "It’s Me," marking the group’s techno genre debut on their fourth mini-album, "MAMIHLAPINATAPAI." The comeback features a high-energy concept where members assert themselves as a primary romantic interest through quirky visuals and synchronized choreography.
Key Facts
- The "It’s Me" music video and the group's 4th mini-album were released on April 30 through the HYBE Labels YouTube channel.
- The techno-genre track explores boldly claiming one's place as a crush's favorite during early relationship stages.
- A central highlight includes a dance battle where Yunah, Minju, Moka, Wonhee, and Iroha perform choreography in Taekwondo uniforms.
- The performance includes a signature "Magic Girl" hand gesture and rhythmic steps intended as a "killing part."
- Teasers featured members opening "random capsules" that triggered emotional emoticons such as joy, sadness, and anger.
Key Terms
- MAMIHLAPINATAPAI: ILLIT's fourth mini-album, released April 30, 2026.
- Techno: A repetitive electronic dance music genre, marking a first for the group.
- Killing Part: A highly memorable song or choreography section intended to leave a strong impression.
Key Quote
“WHO’S YOUR BIAS?”
— ILLIT
