HYBE’s global pop-up stores attracted 630,000 visitors in the first half of the year, operating 35 total locations: 28 in Asia, 5 in North America, and 2 in Central/South America

HYBE’s global pop-up stores attracted 630,000 visitors in the first half of the year, operating 35 total locations: 28 in Asia, 5 in North America, and 2 in Central/South America. HYBE plans to open 57 pop-ups, more than double last year’s count. Since 2019, these pop-ups have evolved from selling tour merchandise to offering experiential showrooms, now featuring unique themes based on artist identity, specific events, or their developed characters. #hybe #popup #하이브