BTS x OREO Collaboration: 'Hotteok Flavor' Limited Edition Release

OREO and BTS have announced a global collaboration to release a limited-edition "Hotteok" flavor cookie, marking the group's 13th anniversary. The partnership features a unique cookie design inspired by traditional Korean street food and marks the first time the K-pop group has collaborated with a global snack brand.

Key Facts

• The limited-edition OREO features a cinnamon aroma and brown sugar cream between chocolate cookies to replicate the taste of traditional Korean hotteok.
• BTS members directly participated in the project, designing three custom cookie patterns featuring their names, the official "ARMY Bomb" lightstick, and hidden messages.
• Industry experts view the collaboration as a milestone for K-content, introducing traditional Korean flavors to the mainstream global snack market.
• To celebrate the launch, a digital event allows fans to write "love letters" by scanning QR codes on the product packaging.

Key Terms

• Hotteok: A popular traditional Korean street food consisting of a pancake filled with sweet syrup, typically made of brown sugar, honey, and cinnamon.
• ARMY Bomb: The official lightstick used by BTS fans, the shape of which is featured as a design on the limited-edition cookies.

Key Quote

"It is a great honor for OREO to become our first global collaboration snack brand. We ate OREO when we were young, we enjoy it in the studio now, and now OREO is helping us share the taste of our hometown with the world." — BTS

Next

• The "Hotteok Flavor" OREO will be released globally, targeting major markets including North America and Europe.
• Fans can visit the official site to participate in the world's largest digital love letter experience for the group.