BTS Tops Star Brand Ranking

The Star Brand Reputation big data analysis for November 2025 ranked BTS first, Lim Young-woong second, and BLACKPINK third. The Korea Reputation Research Institute (KRRI) announced these results on the 29th. The analysis covers entertainers, singers, trot singers, drama actors, film actors, boy groups, girl groups, and sports figures using a big data reputation algorithm to analyze consumer relations.

The Top 30 Star Brand Reputation rankings for November 2025 were analyzed in the order of: BTS, Lim Young-woong, BLACKPINK, Yoo Jae-suk, IVE, TWICE, Kim Yeon-koung, Son Heung-min, Jeon Hyun-moo, SEVENTEEN, Kim Yong-bin, Faker, Lee Byung-hun, Kim Jong-kook, ILLIT, Park Ji-hyun, Kang Ha-neul, Lee Jun-ho, Cha Eun-woo, Lee Jung-jae, Jun Ji-hyun, Kim Woo-bin, Choi Woo-shik, Ryu Hyun-jin, Ryu Seung-ryong, LE SSERAFIM, Taeyeon, Shin Dong-yup, Lee Chan-won, and EXO.

BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jung Kook) recorded a Brand Reputation Index of 9,911,692, a 4.89% decline compared to October.

Lim Young-woong recorded an Index of 7,216,605, a 12.01% decline compared to October.

BLACKPINK (Jisoo, Jennie, Rosé, Lisa) recorded an Index of 5,807,163, a 17.66% decline compared to October.

Yoo Jae-suk recorded an Index of 5,023,309, a 21.42% decline compared to October.

IVE (An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Leeseo) recorded an Index of 4,900,139, a 34.28% decline compared to October.

The KRRI analyzed: "1st place BTS has high interest due to full-group anticipation, 2nd place Lim Young-woong saw increased fandom activity from his national tour. 3rd place BLACKPINK's active social media presence is key. The total volume of Star Brand Big Data dropped by 18.21% compared to October."