BTS 'THE CITY LAS VEGAS' 2026: 'ARIRANG' Red Takeover and Tour Dates

BTS has transformed Las Vegas into a crimson festival hub with "BTS THE CITY ARIRANG," a massive city-wide campaign coinciding with their sold-out world tour dates. Moving away from their signature purple, the group rebranded the city in red to celebrate their new album, ARIRANG, integrating immersive fan experiences across major landmarks.

Key Facts

• The city-wide project launched May 20, supporting four sold-out concert dates at Allegiant Stadium (May 23-24 and May 27-28).
• Over 60,000 fans attended the May 23 opening performance, featuring a surprise appearance by Steve Aoki.
• The Sphere displayed a media facade featuring member silhouettes, traditional Korean lanterns (Cheongsachorong), and a giant traditional bell.
• The High Roller, Eiffel Tower, and Gateway Arch were illuminated in red, supported by 30 digital billboards.
• A six-minute fireworks show set to new tracks "NORMAL" and "Hooligan" took place on the Las Vegas Strip.
• The Las Vegas monorail featured "ARIRANG" branding and hosted a "Stamp Rally" mission event.
• An immersive media art exhibition showcased visual content synchronized to five new songs, including "Body to Body" and "Into the Sun."

Key Terms

• ARIRANG: The title of BTS's new album and 2026 world tour, serving as the central theme for the Las Vegas activation.
• The City Las Vegas: An urban entertainment project connecting concert performances with city-wide attractions, shopping, and hospitality.
• Cheongsachorong: Traditional Korean lanterns with red and blue silk shades featured in the visual displays.

Key Quote

"This stadium is very meaningful to us. When we performed here four years ago, attendance was limited due to COVID-19. We are sincerely grateful to those who waited for us for four years without changing." — BTS

Next

• BTS will perform the remaining tour dates on May 27 and 28.
• "The City Las Vegas" activities, including after-parties and collaborations, will continue through early June.