BTS Surges to Peak of April 2026 Boy Group Brand Reputation Rankings

Big Data Analysis: April 2026 Boy Group Brand Reputation

Big data analysis for April 2026 reveals that BTS has secured the top spot in boy group brand reputation, followed by Wanna One and Seventeen. The rankings reflect a massive surge in consumer engagement, with the top three groups showing significant index growth compared to the previous month.

Key Facts

• BTS ranked first with a brand reputation index of 22,897,786, a 165.57% increase from their March index of 8,622,083.
• Wanna One holds second position with an index of 4,513,178, rising 55.35% since last month.
• Seventeen rounded out the top three for the April analysis period.
• The Korea Corporate Reputation Institute analyzed 79,966,049 pieces of big data from March 11, 2026, to April 11, 2026.
• The top ten groups include BTS, Wanna One, Seventeen, Enhypen, Stray Kids, Big Bang, The Boyz, EXO, SHINee, and TWS.
• Other groups in the top 30 include Cortiz, Shinhwa, NCT, BoyNextDoor, Alpha Drive One, and ZEROBASEONE.

Key Terms

• Brand Reputation Index: A metric derived from participation, communication, media, and community values to determine a brand's impact on consumer habits.
• Big Data Analysis: The process of interpreting massive volumes of digital information—nearly 80 million points in this cycle—to identify trends.

Key Quote

BTS brand was analyzed with a brand reputation index of 22,897,786... Compared to the brand reputation index of 8,622,083 in March, it rose by 165.57%. — 스타뉴스