TREASURE 'IF I' Trailer Surpasses 11 Million Views in 3 Days

TREASURE’s music video trailer for the title track ‘IF I’ from their upcoming 4th mini album [NEW WAV] has drawn explosive attention from global fans. The 36‑second clip, released on May 27, 2026, at midnight KST, introduces a black‑and‑white, cinematic style that fuses YG’s hip‑hop roots with the group’s own youthful sensibility.

Key Facts

• The trailer surpassed 11 million YouTube views within approximately three days of its release on May 27, 2026.
• This is described as an unprecedented record for a teaser video (not the official music video) to reach 10 million views that quickly.
• The clip is roughly 36 seconds long and begins with a striking sound and a meteorite falling from the sky.
• It features a stylish black‑and‑white tone, rough‑textured film, and fast‑moving images of the members performing with unrestrained hip‑hop swagger and hot energy.
• The beat gradually intensifies, and the trailer ends with the lyrics “LET’S GO,” creating a tense, anticipatory mood.
• Global fans have responded explosively, praising the high completeness of the teaser content.
• The trailer hints at an overwhelming scale and a more intense hip‑hop concept, deepening the members’ aura and building curiosity about the full music video.

Key Quote

“This hot response is the result of global fans’ dopamine exploding over an unprecedented transformation that added TREASURE’s distinct personality to the orthodox hip‑hop genre that is YG’s roots.” — YG Entertainment

Next

• The full music video for ‘IF I’ is expected to release as part of TREASURE’s fourth mini album [NEW WAV], with anticipation heightened by the trailer’s success.
• Global fans are closely watching for further promotional content following the record‑breaking teaser performance.