RESCENE Appointed Honorary Ambassadors for Gyeongju City

The K-pop girl group RESCENE has been appointed honorary ambassadors for Gyeongju City to leverage their global influence in attracting younger generations and international tourists.

The selection highlights member Zena’s local ties as a Gyeongju native. This follows the group’s previous ambassadorships for Geoje and Suwon. This expansion of regional representation marks the group’s rising popularity as they bridge traditional Korean heritage with modern K-pop culture.

Key Facts

• Gyeongju City selected RESCENE to appeal to foreign tourists and youth through K-pop's global reach.
• Member Zena is a Gyeongju native who gained popularity for using her local dialect in digital content.
• RESCENE previously served as ambassadors for Geoje and Suwon.
• The group is preparing for a summer comeback with a remake of a classic track.

Key Terms

• Silla Princess: A nickname given to Zena by fans after she showcased her Gyeongju roots on social media.
• Honorary Ambassador: A title granted to influential figures to promote a specific city or region.

Key Quote

"As K-pop exerts high influence worldwide, we determined that selecting ambassadors who can familiarly approach the younger generation and foreign tourists was necessary. We selected RESCENE, which includes Gyeongju native Zena, as ambassadors possessing both regionality and popularity." — Gyeongju City

Next

• RESCENE will release the remake single "Pretty Girl" on July 8 at 6 PM.
• The group will balance promotions for the single with their duties as Gyeongju's cultural representatives.