LE SSERAFIM has released their second studio album, PUREFLOW pt.1, featuring the title track "BOOMPALA." In collaboration with Google Android, the music video depicts a festival-inspired transformation of fear into positive energy.
Key Facts
- The title track "BOOMPALA" is a bright Latin house song that samples Los Del Rio’s 1990s hit "Macarena" to appeal to multi-generational audiences.
- Directed by Lee Hye-in, the music video uses surreal CG elements like giant golden statues and members falling like rain.
- The narrative follows the members as they visit a counseling center in a jjimjilbang (Korean sauna) run by Kim Chaewon.
- The choreography incorporates repetitive motions and the iconic cross-arm movements from the "Macarena."
- The song features an incantation-like chorus: "Boompala Boompala Boompala yeah."
- Huh Yunjin uses the Google AI assistant Gemini in the video to find mood-boosting music, initiating the group's performance.
- Visuals feature festive, bold fashion choices, including pink hair and green eyeshadow.
Key Terms
- BOOMPALA: A coined term signifying the dismissal of worries to focus on enjoyment.
- PUREFLOW pt.1: LE SSERAFIM’s second full-length studio album, released May 22, 2026, at 1 PM.
- Jjimjilbang: A traditional Korean sauna, serving as the music video's counseling center setting.
Key Quote
"It contains the meaning of 'let's stop useless worries and thoughts and just enjoy.'"
— Sakura