LE SSERAFIM 'BOOMPALA' MV and 'PUREFLOW pt.1' Album Released May 22

LE SSERAFIM has released their second studio album, PUREFLOW pt.1, featuring the title track "BOOMPALA." In collaboration with Google Android, the music video depicts a festival-inspired transformation of fear into positive energy.

Key Facts

• The title track "BOOMPALA" is a bright Latin house song that samples Los Del Rio’s 1990s hit "Macarena" to appeal to multi-generational audiences.
• Directed by Lee Hye-in, the music video uses surreal CG elements like giant golden statues and members falling like rain.
• The narrative follows the members as they visit a counseling center in a jjimjilbang (Korean sauna) run by Kim Chaewon.
• The choreography incorporates repetitive motions and the iconic cross-arm movements from the "Macarena."
• The song features an incantation-like chorus: "Boompala Boompala Boompala yeah."
• Huh Yunjin uses the Google AI assistant Gemini in the video to find mood-boosting music, initiating the group's performance.
• Visuals feature festive, bold fashion choices, including pink hair and green eyeshadow.

Key Terms

• BOOMPALA: A coined term signifying the dismissal of worries to focus on enjoyment.
• PUREFLOW pt.1: LE SSERAFIM’s second full-length studio album, released May 22, 2026, at 1 PM.
• Jjimjilbang: A traditional Korean sauna, serving as the music video's counseling center setting.

Key Quote

"It contains the meaning of 'let's stop useless worries and thoughts and just enjoy.'" — Sakura