Keyveatz Debuts: AOMG's First Girl Group Releases EP 'OXY_GEN'

AOMG’s First Girl Group Keyveatz Debuts with "OXY_GEN"

AOMG’s first five-member girl group, Keyveatz, officially debuted on June 30 with a high-energy showcase at Yes24 Wonderloch Hall in Seoul. Consisting of Yui, Kang Ye-seul, Eom Ji-won, Son Ju-won, and Kim Yu-na, the group premiered their first EP, OXY_GEN, featuring performances of "OXY" and "SUCK IT UP."

The group serves as the flagship project for AOMG’s "Make It New" rebranding, marking a pivot for the hip-hop label founded by Jay Park in 2013. Jay Park produced the project to maximize the members' artistic output, while artist Kian84 contributed showcase concepts, including a unique boxing ring-shaped stage. As the label's first girl group, Keyveatz aims to blend energetic hip-hop with an independent spirit to secure top honors on music broadcasts.

Key Facts

• The debut EP OXY_GEN features five tracks: "Keyveatz," "Catch My Breath," "SUCK IT UP," and the title track "OXY."
• Title track "OXY" was produced by SIKKOO's 200 (EBACK) and is a hip-hop song blending various sub-genres.
• AOMG founder Jay Park fostered a creative environment as a producer for the group.
• Kian84 supported the debut by providing showcase ideas and praised the members as "flower buds before they bloom."
• The group consists of members Yui, Kang Ye-seul, Eom Ji-won, Son Ju-won, and Kim Yu-na.

Key Terms

• OXY_GEN: A portmanteau of "Oxygen" and "Generation," symbolizing the group’s intent to create a new flow in the music industry.
• SIKKOO’s 200 (EBACK): The producer who implemented the "exploding energy" found in the title track.

Key Quote

"Since AOMG is one of the representative hip-hop companies, there is pressure and responsibility. Currently, I think that burden is acting as a sense of responsibility." — Kim Yu-na

Next

• Keyveatz will promote "OXY" with the goal of winning first place on a music broadcast.
• The physical version of OXY_GEN is available for pre-order following its digital release.