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KATSEYE Challenges Pop Norms with Upcoming Single 'PINKY UP'
11 hours ago•Anna Hwang
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Global group KATSEYE is set to release their new single "PINKY UP," supported by surreal teasers ranging from high-art parodies to arcade aesthetics.
Summary
| Event | Detail |
|---|---|
| Release Title | "PINKY UP" |
| Release Date | April 9 at 9 AM PT / 12 PM ET |
| Production | HYBE x Geffen Records |
Key Facts
- KATSEYE announced "PINKY UP" via social media after a series of mysterious teasers.
- The first teaser video, released March 30, depicted the "Mona Lisa" drinking from a steaming teacup.
- A second teaser featured a KATSEYE-branded arcade claw machine picking up a sword and a teacup.
- The single's cover art features intense pink typography and a composition of a cat model and a teacup.
- Promotional materials reveal the lyric: "We’re screaming from cloud nine!!"
- The single is described as an expansion of the group's musical world, built on confident energy and a "new direction for pop."
- Visual motifs include teacups, the "Mona Lisa," arcade claw machines, and cats.
Key Terms
- KATSEYE: A global girl group formed via partnership between HYBE and Geffen Records.
- PINKY UP: The title of the group's new single, centered on an "intense pink" visual identity and tea-themed imagery.
Key Quote
"This track expands the musical world KATSEYE has built. Based on confident and pleasant energy, the agency introduced it as presenting a new direction for pop." — HYBE-Geffen Records
Next
- Global digital release of "PINKY UP" on April 9.
- Full track debut showcasing the group’s "new direction for pop."