'K-Pop Demon Hunters' Global Concert Tour Announced by Netflix

Netflix has partnered with global entertainment giant AEG Presents to launch a world concert tour based on the hit animated film K-Pop Demon Hunters. The movie is the most popular English-language film in Netflix history, amassing over 482 million views in the second half of last year.

Key Facts

• The film follows Huntress, a virtual girl group consisting of members Lumi, Mira, and Joy, who hunt monsters while maintaining their identities as global idols.
• Production involved collaboration with K-pop creative teams, including THEBLACKLABEL, to ensure genre authenticity.
• The movie remained in the Netflix Global Top 10 for 47 consecutive weeks and surpassed 325 million views within its first 91 days.
• The soundtrack "Golden" reached the US Billboard Hot 100 and won Best Original Song at the 98th Academy Awards and Best Song Written for Visual Media at the Grammy Awards.
• The film won Best Animated Feature at the Academy Awards and the 83rd Golden Globe Awards.
• Analysts expect the tour to target a broad demographic, including non-fans, moving beyond the traditional K-pop audience.
• The group’s vocalists have performed on New Year's Rockin' Eve, U.S. late-night talk shows, and at the Academy Awards.

Key Terms

• Huntress: The virtual K-pop trio (Lumi, Mira, and Joy) at the center of the film.
• AEG Presents: The live entertainment company partnering with Netflix for the tour.
• Upfront: An industry event where networks and streamers present upcoming programming to advertisers.

Key Quote

"It will be an opportunity for fans to get closer to the characters and music in the movie." — Amy Reinhard, President of Advertising at Netflix

Next

• Host cities and the full tour schedule will be released sequentially starting in the second half of the year.
• Netflix has opened an official waitlist for ticket updates.
• Confirmation is pending on whether original vocalists Lee Jae, Audrey Nuna, and Rei Ami, or the group Shajaboys, will join the live lineup.