FIFTY FIFTY Drops Quirky MV for 'Like a Bubble' — 4th Mini Album Out Now

FIFTY FIFTY has made a vibrant comeback with the release of their fourth mini album Imperfect-I'mperfect and its quirky title track "Like a Bubble." The group is delivering a message of self-acceptance with their dreamy hip-hop lead single. This marks their first official release in seven months, following last November's digital single Too Much Part 1.

Key Facts

• FIFTY FIFTY debuted in November 2022. In September 2024, the original lineup was restructured around member Kina, with new members Moon Shanel, Yewon, Athena, and Hana joining to form a five-member group.
• Member Hana will not participate in this album's activities due to health issues.
• The pre-release track "STARSTRUCK" was dropped on May 15, drawing attention for the group's musical transformation.
• The album Imperfect-I'mperfect contains six tracks: title track "Like a Bubble," pre-release "STARSTRUCK," plus "Took It Too Far," "PERFECT," "Genie Magic," and "Carry On."
• The title track "Like a Bubble" is a hip-hop song with a dreamy atmosphere, combining ethereal sounds with a boom bap beat for contrast.
• Agency Attrakt describes the album's core message as "my unpolished self as I am is rather the most unique and perfect."
• The tracklist image featured a refreshing, dreamy aesthetic with unique typography.
• Album credits include lyricists from lalala studio, known for emotional lyrics, alongside other domestic and international composers and writers.
• Two music video teasers released on May 29 and 30 showcased the members' visuals in a refreshing atmosphere, with popping bubbles and bouncy performance snippets heightening fan anticipation.
• The group previously sparked a global challenge trend last year with their song "Pookie."
• A pop-up store ran May 30–31 at Stage X Seongsu 52 in Seoul, featuring a listening zone, photo zone, and exhibition space ahead of the album launch.
• On May 31, a pre-listening event was held for fans selected through lottery.
• The album and music video for "Like a Bubble" were released on June 1 at 6 PM KST across online music platforms.
• FIFTY FIFTY held a comeback live broadcast on their official channel at 8 PM KST on June 1 to communicate with fans.
• The song "Took It Too Far" depicts a relationship that fights but is inseparable.
• "PERFECT" is a confession song that boldly unravels the excitement of love in one's own way.
• "Genie Magic" captures the magical moments love gives.
• "Carry On" stands out for its grandeur.

Key Terms

• Boom bap beat: A classic hip-hop drum production style characterized by a hard-hitting kick drum and snappy snare pattern, here contrasted with dreamy melodies.

Key Quote

"엉망진창이어도 내 모습을 사랑해" — FIFTY FIFTY, lyrics from "Like a Bubble"

Next

• FIFTY FIFTY will promote "Like a Bubble" as a four-member group while Hana recovers, with fans anticipating whether the group can replicate the viral challenge success of last year's "Pookie."