Faker and aespa Karina Star in Google Play 'PLAY ON PLAY' Campaign Films

Google Play has officially released its "PLAY ON PLAY" campaign, a collaboration featuring legendary pro gamer Faker and aespa's Karina. Produced by Dolphiners Films, the campaign includes a main film and five short-form episodes designed to bridge the gap between casual players and esports professionals.

Key Facts

• The films utilize a comedic tone, incorporating modern internet memes and short-form content trends.
• The narrative follows Faker appearing in everyday locations—such as libraries, subways, and cafes—while Karina plays mobile games.
• Notable scenes include Faker striking his trademark "shh" pose and performing a roll on a subway to catch Karina’s falling phone.
• Actor Noh Jae-won appears in a cafe scene where Faker introduces Google Play Games via a laptop.
• The campaign promotes cross-play capabilities and the Google Play Points reward system.
• Content is available on the official Google Play Korea YouTube channel.

Key Terms

• Cross-play: A feature allowing users to sync mobile game progress across PCs and tablets via Google Play Games.
• Google Play Points: A reward system where users earn points and benefits based on their membership tier.

Key Quote

"We hope this will be an opportunity to widely publicize the joy of Google Play Games and the benefits of Google Play Points together with Karina and Faker." — Google Play Official

Next

• Promotional posters with QR codes linked to the campaign videos will be displayed throughout the Seongsu area of Seoul from May 15 to May 17.