ENA Drama 'Scarecrow' Finale Hits 8.1% Rating, Ranks #2 in Network History

The ENA Monday-Tuesday drama Scarecrow concluded its 12-episode run on May 26, reaching a series-high viewership. After premiering in the 2% range, the audience tripled by the final broadcast.

Key Facts

• The final episode recorded a nationwide viewership of 8.1%, setting a new series record.
• The finale peaked at 8.3% in the metropolitan area and reached a nationwide minute-by-minute peak of 9.3%.
• Scarecrow is now the highest-rated Monday-Tuesday drama in ENA history.
• The series is the second highest-rated ENA drama of all time, following Extraordinary Attorney Woo.
• Final viewership increased by 0.7 percentage points from the previous episode's peak of 7.8%.
• Directed by Park Joon-woo and written by Lee Ji-hyun, the production concluded in 12 episodes.
• The finale recorded a 3.3% rating among the 20-49 target demographic nationwide.

Key Terms

• Nielsen Korea: A viewership research company that measures television audience size in South Korea.
• 2049 Target Viewership: A key advertising demographic consisting of viewers aged 20 to 49.

Key Quote

"The viewership rating for the final episode of the ENA Monday-Tuesday drama ‘Scarecrow’ (Heosuabi), which aired on the 26th, broke its own record with 8.1% nationwide and 8.3% in the metropolitan area." — Nielsen Korea