BLACKPINK's Jisoo named Pokémon global ambassador

Jisoo, a member of the global group BLACKPINK, has been officially named the main ambassador for Pokémon’s 30th-anniversary global campaign, "What’s Your Favorite?". Launched May 14, 2025, the collaboration features Jisoo alongside an elite roster of global celebrities to celebrate three decades of the franchise [1][4].

• Jisoo released her first official campaign pictorial featuring costumes and accessories inspired by Eevee, her favorite Pokémon [1].
• The campaign launch included a commemorative video featuring Lady Gaga, Trevor Noah, Charles Leclerc, and Lamine Yamal sharing their favorite Pokémon [4].
• The partnership was first teased during a Super Bowl LX halftime advertisement at Levi’s Stadium, where Jisoo spoke in Korean to describe her favorite character [2].
• Following the launch, the hashtags "#JISOOxPokemon" and "#HumanEevee" ranked first in global trends on X and Instagram [1].
• The campaign also celebrates the 10th anniversary of the mobile game "Pokémon GO" [2].

The "What’s Your Favorite?" campaign is a large-scale initiative commemorating the 30th anniversary of Pokémon [1]. Jisoo was selected to represent the brand's values, highlighting the connection between her career trajectory and the characteristics of Eevee.

In her Super Bowl LX appearance, Jisoo noted her resemblance to the character, stating, "I think it looks like me," and highlighted "the way it can transform into many different forms" [2].

Production officials noted the synergy between the artist and the brand. "Jisoo's elegant yet cute image created a perfect synergy with Pokémon... Praise poured in for Jisoo's professionalism as she immersed herself in the character throughout the shoot," officials stated [1].

Jisoo expressed a deep personal connection to Eevee, calling the character her "fluffy little companion and adventurer" [3]. Explaining her choice, Jisoo said, "I like Eevee the most because of its ever-changing potential for evolution. I think Eevee and I have many similarities in the way I grow by taking on various concepts" [1].

The campaign will expand significantly in the coming weeks. Official videos featuring Jisoo will be broadcast on major electronic billboards in leading global cities, including Seoul [1]. Additionally, a line of limited-edition Pokémon goods co-created by Jisoo is scheduled for sequential global release starting in mid-May 2025 [1].