
BLACKPINK has solidified its status as a global powerhouse with their new title track "GO" topping the YouTube Daily Top Music Videos chart following the release of their third mini-album, [DEADLINE]. Released on February 27, 2026, the music video reached the summit of worldwide trending charts as the album set a new record for first-day sales by a K-pop girl group.
Key Developments
Background
The release of [DEADLINE] is the group's first project as a full unit in approximately three years and five months [2]. The music video for "GO," which premiered at 2:00 PM on February 27, has drawn attention for its grand scale and bold CG production. Within 24 hours of release, the video exceeded 19.5 million views, reflecting significant international anticipation [2].
Reactions
YG Entertainment highlighted the group's digital footprint following the chart success. In a statement on March 2, the agency noted that BLACKPINK, the first artist worldwide to reach 100 million subscribers, has "once again solidified their presence as the YouTube Queen" [3].
Industry analysts noted that the record-breaking sales of over 1.46 million copies in a single day confirmed high expectations for the group’s return after their lengthy hiatus [2].
Looking Ahead
"GO" remains at the top of the trending music category while maintaining momentum on global streaming platforms [1]. Having swept major charts in 38 regions, [DEADLINE] remains a dominant force in the global music market.