BLACKPINK Reaches 100 million YouTube subscribers

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K-pop sensation BLACKPINK has become the first musical artist in history to surpass 100 million subscribers on their official YouTube channel. The group reached this milestone at approximately 7:31 PM on February 20, 2026, coinciding with the 10th anniversary of their debut [1].

Key Developments

BLACKPINK is the first artist globally to exceed 100 million YouTube subscribers [1].
The milestone was achieved approximately 9 years and 8 months after the channel’s launch on June 28, 2016 [1].
YouTube presented members Jennie, Rosé, Jisoo, and Lisa with the "Red Diamond Creator Award" to commemorate the achievement [3].
The group has remained the world’s most-subscribed artist since September 2021 [2].

Background

Since launching their channel in June 2016, BLACKPINK has progressively overtaken international pop icons to secure the global top spot. According to YG Entertainment and YouTube, the group became the number one artist worldwide in September 2021, surpassing stars such as Justin Bieber, Ariana Grande, Eminem, Ed Sheeran, and Marshmello [2].

YG Entertainment acknowledged the record via social media, sharing a celebratory post featuring a diamond button and the message, "BLACKPINK YouTube subscribers surpass 100 million" [5]. This growth highlights the group's sustained dominance in the digital music landscape over the past decade.

Reactions

Lyor Cohen, Global Head of Music at Google and YouTube, called the achievement a defining moment for the music industry. "Blackpink's journey to reaching 100 million YouTube subscribers is truly historic and is the first record among all artists worldwide," Cohen stated. He added, "I sincerely congratulate them on this monumental moment that presents a new standard for true global superstars" [4].

Looking Ahead

This achievement occurs just ahead of a scheduled full group comeback [2]. The milestone solidifies the bond between the artist and their global fandom as they enter their second decade together.